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Yeah really, where was the jawani & where was the deewani? Another new movie I watched over the weekend and again I am thinking how the media and press can influence people. I’ll not stick to the regular story & analysis but also write on the marketing game. So keep reading.
The Story
Can’t really evade this right? Though there isn’t much still let me tell you the flow. Naina Talwar (Deepika) is a medicine student who’s bored of her nerdy life and wants to enjoy life (all of a sudden). She meets Aditi (Kalki) at a supermarket and gets to know about an imminent trekking trip along with school buddies Bunny(Ranbir) & Avi (Aditya Roy Kapur). Naina all of a sudden is desperate for this trip and lands up at the station to catch the train to Manali just when the group is about to leave!! [Let’s not get into the detail of this absurdity]
Naina falls in love with Bunny over the trip but Bunny doesn’t realize that nor has similar feelings, he is more interested in his course abroad and settling overseas than anything else. However, the four meet again after 8 years at Aditi’s marriage. What happens there, whether people fall in love or not – its better you watch the movie. (Or don’t – better log on to Gaana.com or other song portals and listen to the songs – that’s more than enough).
My Thoughts – (there isn’t much actually)
Characters go yo-yo with their thoughts; Deppika’s character especially suddenly changes from this nerd to the super cool gurl as she goes for trekking. And equally absurd is when she suddenly gets into the micro hot pants for an impromptu holi in Manali!! And please all studious people need not be in glasses!!!! Too much cliché in our films.
And how often do you think you can log into MakemyTrip.com one night and go on a conducted group tour at the last moment next morning and tell I can sleep on the floor!!! Or for that matter you climb up on the highest mountain peak in like what – two minutes!! I know it’s a movie but it’s insane!
Ranbir Kapoor is a good actor but lately I have found his characters are little similar. You can get many glimpses of Wake up Sid here. Kalki Koechlin looks cute but both she & Aditya RK don’t have much role and are okay in their part. I still didn’t figure out why & how Avi became the drunkard man with unshaved beard who has lost everything.
It was nice to see Farooq Sheikh after a long time. And yes Madhuri Dixit still looks beautiful and has an eternal grace.
Songs are good but story – a dud.
My Rating – 2 out of 5
The Game of Marketing
Now that there isn’t much for me to analyze lets go to the game of marketing in “Bollywood movies” these days. You make a swanky package with glossy teasers and sleek theatricals and release really peppy songs which create an illusion – an illusion that at least this movie will be good. And I fell prey to the same.
I was quite pleased with ‘Badtamese Dil’ when it was released on Gaana.com. And same was the feeling with the other songs. The video of Badtamese Dil was really nice and gave me an impression of a prom party of college graduation day party rather than a pre-wedding cocktail party. The theatricals were also smartly packaged which gave a very different impression. But in reality it’s all an attempt to mask a dud story n a dud movie under all the glitz and glamour. And you get the merchandize & outfits these days on online websites to create the fashion excitement!
Ironically, you also find all these movies getting good ratings and good reviews across all the leading news dailies and channels. But why? I have stopped going through TOI ratings anyways because I feel they are ‘tampered with’. But why is it with almost every other leading news portals?
NDTV says – “Yeh Jawaani Hai Deewani is a mix of Dil Chahta Hai and Zindagi Na Milegi Dobara, with dollops of 3 Idiots thrown in for good measure” (sic). Are we going to consider any movie with friends bonding over travel as DCH or ZNMD??? And where the hell did these ‘dollops’ of 3 Idiots came into this??
And I saw in today’s news that this movie has crossed the 1 Billion Rupee mark!!! (This is from Reuters & not TOI – you can read here). My question is HOW??? Yeah yeah of course – how can I not see – it’s a big fat Karan Johar movie all the gloss and glitz is bringing him the mullah.
Anyways I think I have already written a lot. But I guess it’s better to watch a good movie little later after knowing the truth than watching these brand new releases.
To all those who are going to watch it – I salute you – you are brave. And all those like me I can empathize with you – take some tissues from me…. And all those who liked and gave the movie a 4 star rating – FACEPALM….. no….. DOUBLE FACEPALM.
P.S. – Gaana.com has nothing to do with post, I just happen to log into this site often. Thank God this post is not about anything Political – then I would have been accused of siding with the rival party!!! hahha
4 comments
Really? Are you part of the production team? Or ayan Mukherjee himself? Anyways its your opinion.and what I wrote is my opinion.
Review :yeh jawani… : Inspite of all Deepika's movies and her roles being so similar, Inspite of Ranbir playing cool dude & sort of coming of age in almost all his movies, Inspite of yeh jawani reminding you of countless Imran Khan's , saif Ali Khan's movies with Deepika, Inspite of it turning from a fun to quite serious one in the last 30 minutes…. It still deserves to be seen & enjoyed for Ranbir's charm, Deepika's much better acting, rocking numbers, cool & some meaningful dialogues, Kalki's surprise package, great cinematography, being in tune with today's generation & overall for it being a very good weekend package. It's fun and you will relish it. 1st 2 hours are an absolute breeze. I recommend a watch. ***1/2
Yeah…..I fully agree…..I went to watch that movie and trust me its a full on waste of time and money. I wanted to run away after the first part only but since I had given up so much money, I didn't. I just hate marketing people…..
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