My Friend Alexa Challenge is an annual blogging challenge hosted by Blogchatter which promises to improve your Alexa rank.

Are you taking up My Friend Alexa challenge happening this September? Don’t tell me you already don’t know about it! It is on its third year people and if you want to sky rocket your website’s stats and Alexa rank you should definitely check it out and participate. Go on Twitter and search with #MyFriendAlexa.  Okay, in this post let me tell you why it’s great to have a good Alexa rank and how you can improve it with the My Friend Alexa Challenge.

my friend alexa blogging challenge

Why all these statistics are important?

Blogging is not just about writing what you like or adding a few widgets in your blog and make it look pretty. Your blog’s or website’s health is measured by stats and ranks – it might sound like jargons but if you are not working on –  SEO, Domain Authority, Page Authority, Page Rank, Alexa Rank, Bounce Rates, Page Loading Time – then your website is going to be lost in the massive ecosystem of Internet and websites.

If a brand is considering you for a collaboration first thing they want is the stats report card. If you don’t have that – you have lost the collaboration right there.

First tell me what the hell is Alexa Rank!

Alexa Rank is designed to an estimate of a website popularity and is calculated from the combination of daily visitors and page views. This is calculated by the web traffic and data analysis company Alexa Internet, a subsidiary of Amazon.

What do I do to improve this Alexa Rank?

Nothing is rocket science on the internet, isn’t it? Alexa has a Global Rank and an India specific rank. Globally if you can come at the 1L mark (1 lakh range of the rank), sponsors will love you.

You gotta do two very simple things in order to improve your Alexa Rank.

  1. Get more visitors on your site
  2. Get more page views


Now the bigger question is HOW? How do I get MORE TRAFFIC? That is not the easy part. That’s why I suggest you to join My Friend Alexa Challenge.

web traffic

What? One more Challenge? What the hell is My Friend Alexa now?

No I am not talking gibberish. It’s a totally legit 1 month long challenge that helps you to improve your Alexa Rank considerably.

My Friend Alexa is a blogging challenge hosted by Blogchatter that promises to better your Alexa Rank. I have been participating since last two years (or is it three, I forgot) and every time I have seen a huge spike in the rank. So I absolutely wait for September because – it pushes me to write and put up a new post.

I had participated from my food blog in 2016 and my Theme was #BakingWithTina. My Alexa Global rank at the beginning of the challenge was 484, 457. By the end of the challenge it went to 335, 473.

my friend alexa baking with tina

my friend alexa

Now 2016 is when I had just started my new blogs with new domains ad went self-hosted so I desperately needed a lot of traffic and better stats. And #MyFriendAlexa helped to get better.

What do you need to do for #MyFriendAlexa?

  1. Register yourself at the Blogchatter site for the challenge here.
  2. Write content – 2 posts a week on a schedule.
  3. Decides days when you want to post and stick to it
  4. Read, comment, share, network (aka inviting traffic on your page)
  5. Decide on your individual hashtag (eg. Like I Had #BakingWithTina)
  6. Install the Alexa Toolbar on your Browser
  7. Watch your stats improving

TODAY IS THE LAST DAY for registering for the contest. So you better hurry up.

 Do I Really need this My Friend Alexa Challenge?

If you are not pumped about the Alexa Rank, its okay. But do you know what all I have learnt from doing the challenge twice.

  1. It puts you in a habit to write regularly (that’s juice for SEO)
  2. You read more blogs, comment on more blogs (networking)
  3. People find your blog (you get unique visitors)

These three are extremely juicy stuff for improving your total site health. So why not do it. But let me also tell you the other half of the story. CONSISTENCY is the key to being the IRON MAN (or Wonder Woman, if you wish) on internet. And I totally suck at it. Some months I am totally pumped at doing great blogging and I see my stats improving and some months I go on long trips or be a sloth and see the stats coming down. I could have easily taken my Alexa Rank to 1L and above had I been consistent with my posting and reading schedule. This year the ranks are worse on my food blog because I have been neglecting that quite a lot. But hoping My Friend Alexa Challenge will help both the blogs this year too. (My Alexa stats on the sites are pretty bad now).

Are you going to take it up too?


30 Comments on Why you should take up My Friend Alexa Challenge #MyFriendAlexa Blogging Challenge

  1. Kalpana
    August 29, 2018 at 10:07 am (7 months ago)

    Hi Tina,
    I signed up for this – it’s always good to have a blogging challenge. I love the A to Z April Challenge. I’m sure this one is going to be just as enjoyable.

  2. Veena
    August 31, 2018 at 8:53 pm (7 months ago)

    I have tried #Myfrindaleca last year but left it. But this year I am going to try as much as I can. It is fun and so good for the blog.

  3. Amrita
    September 1, 2018 at 6:45 pm (7 months ago)

    Oh yes I did the MFA for last three years and I enjoy it for the extra push it always gives.

  4. Gurjeet Chhabra
    September 2, 2018 at 1:25 pm (7 months ago)

    I am feeling bad . I miss the great opportunity to be part of friend Alexa

  5. Haajra Fareen
    September 3, 2018 at 9:26 am (7 months ago)

    Hey Tina, I never heard of this challenge before. Sounds like a great way to keep the motivation going. I think I would love to be a part of the MFA challenge.

  6. Pri
    September 3, 2018 at 10:20 am (7 months ago)

    My first time in the #AlexaChallenge, and this is a reminder that I am on the right track….

    Cheers to us and the spirit of blogging! 🙂

  7. Rashmi
    September 3, 2018 at 2:54 pm (7 months ago)

    This is my first time for #myfriendalexa and I am enjoying the challenge.. your post has some really good information which would ve missed otherwise

  8. Gunjan Upadhyay
    September 3, 2018 at 3:12 pm (7 months ago)

    This is a great post Tina, Glad I too got the news and could be a part of #MyfriendAlexa. All the best 🙂

  9. Huma Masood
    September 3, 2018 at 5:33 pm (7 months ago)

    Good tips and very helpful post.

  10. Jayanthy Govindarajan
    September 3, 2018 at 5:43 pm (7 months ago)

    Great that you put up a post for this Tina! I would have loved to read this much before! However, the good thing is that I have registered too and I am glad I did it! Though this is my first season, I am overwhelmed at the grand work this requires. One part of me loves the flow and the other is already tired! 🙂 Thanks for the post! Motivating!

  11. BellyBytes
    September 3, 2018 at 5:47 pm (7 months ago)

    Ah dear Tina another wonderful post from you. Alas, my blog traffic hasn’t increased by even ONE person despite my diligent posting, reading, sharing and commenting 🙁 I just don’t know what I am doing wrong. Is it because I tweet using @unishtareads instead of#unishtareads? Perhaps I should hashtag myself #virtuallylost. Will use this handle next year….
    BellyBytes recently posted…DesignEvo : The easy way to design a logoMy Profile

  12. Milan
    September 3, 2018 at 6:11 pm (7 months ago)

    This is my first time for alexa challenge. So far so good.

  13. Shubhada Bhide
    September 3, 2018 at 6:58 pm (7 months ago)

    That sounds like a great challenge and motivational to do the blog. I would love to be part of it.

  14. Sindhu Vinod Narayan
    September 3, 2018 at 9:56 pm (7 months ago)

    My first MFA , I’m very eager. Thank you for explaining in detail.#sindhureads #myfriendalexa

  15. Nidhi Garg
    September 3, 2018 at 11:46 pm (7 months ago)

    I read it late but now I know that I am doing the right thing to take part in Alexa

  16. Mahati ramya adivishnu
    September 4, 2018 at 4:00 am (7 months ago)

    My first time on #MyFriendAlexa campaign. Looking forward to more writing, reading and more traffic too my site 🙂

  17. Varsh
    September 4, 2018 at 8:08 am (7 months ago)

    I participated in #MyFriendAlexa last year and my site’s stats showed a staggering growth. With my self-hosted blog I’m hoping I get to see the same magic this year too.

  18. Deevyanka
    September 4, 2018 at 9:11 am (7 months ago)

    Excellent post for beginners to understand about the campaign and the terminologies used. Loved reading it.

  19. Deepti Menon
    September 4, 2018 at 10:35 am (7 months ago)

    Hi Tina, thanks for explaining #MyFriendAlexa so well. I am participating this year and am enjoying reading the posts of others. I have no Alexa rank at the moment, and I do hope I can make a start. All the best with your writing and may your Alexa rank come down further. 🙂

  20. Deepti Menon
    September 4, 2018 at 10:39 am (7 months ago)

    Hi Tina, I had posted a comment appreciating your post on #MyFriendAlexa but I forgot to add my hashtags. So here goes! #DeepTiesReads #MyFriendAlexa

  21. Snehal Joshi
    September 4, 2018 at 12:29 pm (7 months ago)

    Loved Loved the blog and post!! So much to learn from you 🙂

  22. Mayura Amarkant
    September 4, 2018 at 3:15 pm (7 months ago)

    I remember reading your blogs during the first #MyFriendAlexa – totally loved the recipes you used to share. Time surely flies. Looking forward to interacting with you once again through MFA.
    #MyFriendAlexa #MayuraReads

  23. Pranoti Muley
    September 4, 2018 at 3:30 pm (7 months ago)

    Its truly an amazing experince to be a part of My Friend Alexa, thank you so much for explaining its pros. coz i can not see the cons in it ;P

  24. Surabhi
    September 5, 2018 at 1:24 am (7 months ago)

    I am new to blogging and my first season of #MyFriendAlexa I am already overwhelmed with the variety of posts I am getting to read! This is a great post to give more details to newcomers in this field. Thanks much Tina!

  25. Surabhi
    September 5, 2018 at 1:27 am (7 months ago)

    I am new to blogging and first time participated in #MyFriendAlexa . I am already overwhelmed with the variety of Blogs that I am getting to read. This post gives very good insight to the newcomers! Thanks Tina.

  26. Surbhi Prapanna
    September 5, 2018 at 6:54 am (7 months ago)

    Hi Tina, it is my first visit to your blog and I just loved your blog design and other blog graphics. indeed great work. yes i am doing #myfriendalexa. and i agree with your all points.

  27. Amrita Basu (Misra)
    September 6, 2018 at 8:48 pm (7 months ago)

    Such great tips to improve Alexa rank.You remember we met during one such challenge.Time flies

  28. Ishieta
    September 9, 2018 at 11:22 pm (6 months ago)

    well expresses post. The 1 month though becomes quite a busy month but definitely sounds like lots of fun and beneficial for the blogs.
    Best of Luck!


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